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MEDIA ALERT
THURSDAY 12 JUNE 2014
SCONE’S
CROP CIRCLE EXPLAINED
The
intriguing crop circle capturing attention in the Hunter Valley has been
claimed as the work of Meat & Livestock Australia as part of its latest
campaign to promote beef in winter.
The
150m x 125m artwork in a sleepy oat crop paddock in the middle of ‘beef
country’ has mystified locals since it first appeared on Saturday. The
source and meaning behind its unique planetary design has been highly
speculated.
Meat
& Livestock Australia spokesperson Lachlan Bowtell has revealed that the
puzzling artwork was created by a professional UK crop circle artist
to represent the position of the planets at the exact moment of our
winter solstice – the longest night of the year – but with a mysterious
looking replacement for the sun.
“This
activity is part of our newly launched Beef Oracle campaign. The Beef
Oracle has been designed to educate and inspire Australians to cook more
beef meals in winter. He knows what cuts to choose, what ingredients you
require and the meals you crave,” explained Lachlan.
“This
crop circle was designed to introduce the Beef Oracle, positioned in the
centre of the design. His message, communicated through this crop
circle, is for all Australians to make sure they cook and enjoy a hearty
beef winter meal to celebrate the longest night of the year – and to
consult the oracle if you need help with going about it,” he added.
On
the Scone location, Lachlan said that it was only natural that the Beef
Oracle would choose the Hunter Valley region to make his mark, given its
beef country surroundings.
In
Australia the winter solstice will fall on Saturday June 21.
You can view video footage of the Beef Oracle crop
circle here:
https://www.youtube.com/watch?v=tvmN2BJZkww
- ENDS -
INTERVIEW OPPORTUNITY:
Lachlan Bowtell, Regional Manager –
Australia (Meat & Livestock Australia), to discuss why Meat &
Livestock created a crop circle in Scone and explain more about the Beef
Oracle and the beef winter campaign.
This information has been
distributed by Hausmann Communications on behalf of
Meat & Livestock Australia.
For further information or to request an interview, please contact:
Tori Goddard on
0414 860 234 or
tori.goddard@hausmann.com.au
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